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Resources

Marketing Guides

Resource Guides

  • Undertaking your own market research
  • Five top ways to research your market
  • Creating a promotional plan
  • Ten marketing priorities when you start your business
  • Improving the effectiveness of your advertising
  • How to accurately forecast sales
  • Gain customer loyalty and keep your regulars for life
  • Ways to identify new markets and customers
  • Use focus groups to understand your customer
  • Testing the market before taking the plunge
  • 10 ways to build a competitive advantage
  • Sure-fire marketing plan in eight easy steps
  • Identifying your target market
  • How to write a customer questionnaire
  • Build your marketing plan by creating awareness
  • Be aware of cultural differences within your customer base
  • Advertising that Works

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